This project was a huge undertaking. In June, the Southern Baptist Convention met and voted to appoint a task force to address the need for a Great Commission Resurgence. This task force is chaired by Dr. Ronnie Floyd and I had the privilege to create not just a website, but start from scratch on every aspect of branding. Working late in to the night just days before the site was to be viewed by Dr. Floyd, I grabbed a few color samples from a neck tie, and a blue sports coat. Added some shades of gray, and the logo was born. This week I was able to see many print pieces that have been created from this artwork, font, and color scheme, and I am very proud.
The site highlights the history and need of the GCR, uses WordPress posts to announce important information, press releases, task force blogs, photo galleries, and video, and allows people to register their commitment to pray for the GCR and it’s Task Force members. I tapped Israel Jernigan to write the plug-in that allows us to keep track of the prayer partners, and display them both alphabetically and chronologically. It’s an ever-changing site, with thousands hitting it weekly, and has been a lot of fun and very rewarding to be a part of.